ViacomCBS has announced that its new streaming service, Paramount+, will launch in the U.S. on Thursday, March 4, 2021.
ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.
On February 24, 2021, ViacomCBS will host an investor event which will offer a comprehensive overview of the company's streaming strategy, including Paramount+, Pluto TV, and SHOWTIME OTT.
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