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Fraunhofer HHI has announced the release and official adoption of a new global video coding standard – H.266/Versatile Video Coding (VVC). Industry partners include Apple, Ericsson, Intel, Huawei, Microsoft, Qualcomm, and Sony.
This new standard offers improved compression, which reduces data requirements by around 50% of the bit rate relative to the previous standard H.265/High Efficiency Video Coding (HEVC) without compromising visual quality. In other words, H.266/VVC offers faster video transmission for equal perceptual quality. Overall, H.266/VVC provides efficient transmission and storage of all video resolutions from SD to HD up to 4K and 8K, while supporting high dynamic range video and omnidirectional 360° video.
More details in the full announcement found below!

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