Hey CEO Responds to Apple Rejection Letter: It’s Not Just About Money, It’s About the Absence of Choice


Jason Fried, CEO of Basecamp, the makers of HEY, has responded to Apple's recent rejection letter demanding they offer their subscription as an in-app purchase.
In a post on Hey.com, Fiend says while Apple's 30% cut is an issue, it's only part of the problem.
Money grabs the headlines, but there’s a far more elemental story here. It's about the absence of choice, and how Apple forcibly inserts themselves between your company and your customer.

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