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Jason Fried, CEO of Basecamp, the makers of HEY, has responded to Apple's recent rejection letter demanding they offer their subscription as an in-app purchase.
In a post on Hey.com, Fiend says while Apple's 30% cut is an issue, it's only part of the problem.
Money grabs the headlines, but there’s a far more elemental story here. It's about the absence of choice, and how Apple forcibly inserts themselves between your company and your customer.

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