Apple has informed developers that the App Store will soon get support for 'Subscription Offer Codes'.
Later this year, you’ll be able to acquire, retain, and win back subscribers with subscription offer codes: unique, alphanumeric codes that provide free or discounted prices for auto-renewable subscriptions. Provide your one-time use codes digitally or offline at physical events, alongside products, and more. Customers on iOS 14 and iPadOS 14 and later can redeem offer codes on the App Store, through a one-time code redemption URL, or within your app if you’ve implemented the presentCodeRedemptionSheet API.
Developers can use this feature to provide free or discounted access to an auto-renewable subscription for a specific duration. At the end of the offer period, the subscription auto-renews at the standard price unless a subscriber cancels it or turns off auto-renewal. 
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