Apple Updates App Store Review Guidelines With App Tracking Transparency Requirement, More


Apple has announced an update to its App Store Review Guidelines which adds and clarifies numerous rules that developers are required to follow.
The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers. The App Store Review Guideline changes and clarifications support new features in upcoming OS releases, better protect customers, and help your apps go through the review process as smoothly as possible. Review the updates below. Please note that all new apps and app updates submitted to the App Store must follow the revised guideline 5.1.2(i) by early spring 2021.
● 1.4.3: Clarified the prohibition of promoting certain substances: “Apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. Apps that encourage minors to consume any of these substances will be rejected. Facilitating the sale of controlled substances (except for licensed pharmacies), marijuana, or tobacco is not allowed.”

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