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Apple has pulled Fortnite from the App Store for offering a cheaper direct payment option that didn't give the company a 30% cut of its revenue.
Earlier today Epic Games introduced the ability to purchase V-Bucks and real-money through its own payment processor on iOS and Android. This saves customers 20% since the company does not need to pay Apple or Google a 30% cut.
The move violated Apple's App Store guidelines which have come under fire lately as as anticompetitive and selective. In response, Apple pulled the app, a decision which is sure to spark another investigation into the company's practices.

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