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Apple has joined the anti-piracy Alliance for Creativity and Entertainment (ACE). The company will become a member of ACE's governing board.
ACE was founded in 2017 by the Motion Picture Association and 30 of the world’s leading media and technology companies to combine efforts and resources to combat the threat and prevalence of online piracy. ACE’s governing board is comprised of Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, Warner Bros. and now Apple TV+. Since its creation, ACE has achieved many successful global enforcement actions against illegal streaming services and sources of unauthorized content and their operators.
ACE notes that streaming piracy now represents 80% of all piracy today. The group cites a Global Innovation Policy Center estimate that piracy costs as much as $71 billion annually in lost domestic revenues.

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