Apple Delays iOS 14 Feature That Would Force Developers to Get Explicit Permission for In-App Ad Tracking


Apple has delayed a feature of iOS 14 that will require developers to get user permission before enabling in-app ad tracking.
The delay follows concern from publishers who say the opt-in requirement will reduce their ability to provide targeted ads, resulting in significant revenue loss. Coupled with a reduction in advertising due to the coronavirus outbreak, the change could have been devastating for some developers and publishers.
In a statement to TechCrunch, Apple said:

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