The Amazon Prime Video app has been updated with the ability to rent or buy movies, TV shows, and more. The change is a significant one as previously Amazon resisted offering content for purchase to avoid Apple's 30% cut.
In a statement provided to 9to5Mac, Apple reveals that it now has an "established program for premium subscription video entertainment providers" that allows qualifying apps to offer customers the option to buy or rent content using the payment method tied to their subscription.
This means that Amazon can avoid giving a 30% cut to Apple if customers have a credit card on file that is tied to their subscription. If they don't, Amazon will let users pay via Apple's traditional in-app purchase process which takes a cut of each transaction.
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