Apple will unveil its third generation AirPods at the company's September 14th iPhone event, according to a new report from analyst Ming-Chi Kuo.
The analyst believes Apple could either leave AirPods 2 at their current price and introduce AirPods 3 at a higher price or drop the price of AirPods 2 and introduce AirPods 3 at their previous price point. Either way, AirPods 2 will purportedly stick around.
We have two scenarios for AirPods pricing: 1) AirPods 3 price is higher than existing AirPods 2, and AirPods 2 price remains the same, or 2) AirPods 3 price is the same as existing AirPods 2 and AirPods 2 price cuts. In scenario one, the market will be neutral on the AirPods announcement. In scenario two, the AirPods announcement will be better than the market expectation for supply chain shipments.
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